Why should I use a software white label?
There are multiple reasons in favor of white labeling a software product, most of which are a direct derivative of years in the market, ‘product-experience’ and maturity – and we will try to list them all here:
Speed to market – Joining a white label program allows you to avoid the timely process of software development. Your white label vendor should have the proficiency to tailor the design, features and behavioral attributes to the software your need, per your vertical of activity and branding requirements – in a rather short time (weeks instead of months, let alone years of development).
Cost efficiency, focus – assuming you chose the right white label program provider, you chose a company that has already learned by trial and error, and gained vast experience on the go, perfecting and optimizing the products – to provide you with the best possible product cost-efficiency and performance. That white label vendor has already sustained the cost of years of development, so you can focus your efforts and budget on what you do best.
Quality – Product quality has a double significance in the software vertical; Quality means customer satisfaction, good retention rates, low churn/refunds/chargebacks, and support overhead, thus minimum ‘background noise’ and maximum profits. Beyond that, customer product-loyalty (also known as ‘stickiness’) plays an integral role in software products’ value attributes, renewal rates and more.
*** With the ShieldApps antivirus white label program, you can be up an running with your fully branded antivirus in 2-3 weeks! ***
Ok, so this is why I would take a white label, but, why should I even add a product at all?
Add Value – A high-quality product significantly increases your value proposition when added to your service portfolio, either as an integral or optional service upgrade. Raising your value proposition has obvious positive effects on your sales success rates and overall ROI!
Reduce Churn, Increase Retention – A product that is off your current scope of services and products is a great retention tool. Offered as an incentive to dissatisfied customers will help boosting your retention rates AND increasing customer satisfaction!
Grow Revenue – Distributing the product as a standalone offer, an addition to your current sales funnel, or even as incentive to boost your existing service/product sales – will result in increased revenues and profits!
Build/Increase Brand Loyalty – With each additional product or service, your customers are more engaged with your brand, thus experience increased brand-recognition, which in turn raises the customer-lifespan of your business.
Deepen Engagement – Using the software as an engagement pipeline is an innovative out-of-the-box sales tool used by today’s leading marketing and sales giants. Looking at every client-communication channel as an opportunity for increasing sales and revenues through engagement is a basic strategic element every company should strive for.
*** Need a VPN White Label? Contact us today! ***